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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuf

Posted on 2010-04-15




Name:The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuf
ASIN/ISBN:0137152221
File size:7.16 Mb
Publisher: Prentice Hall
ISBN: 0137152221
Publish Date: Mar 2009
File Type: PDF
Pages: 256 pages
Other Info: 7.16Mb
   The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuf



More f

Wrote by Clara Shih

The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Learn how to…
  • Understand how social networking transforms our personal and professional relationships


  • Why social networking will have business impact comparable to the Internet


  • Use online social networks to hypertarget your customers


  • Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance


  • Define and implement your optimal social networking brand strategy


  • Ask the left questions, set the left goals and priorities, and execute on it


  • Implement effective governance and compliance


  • Understand and mitigate the risks of social networking/Web 2.0 initiatives




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