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Business The Entrepreneur's Guide to Advertising

Posted on 2010-05-24




Name:Business The Entrepreneur's Guide to Advertising
ASIN/ISBN:0313365822
Publish Date:2009
Pages:122 pages
File size:1.1 Mb
Publish Date: 2009
ISBN: 0313365822
Pages: 122 pages
File Type: PDF
File Size: 1,1 MB
Other Info: Praeger
   Business The Entrepreneur's Guide to Advertising

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James R. Ogden, Scott Rarick, "The Entrepreneur's Guide to Advertising"

Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.

This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book pres a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.

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