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Business/Investing The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival { Repost }

Posted on 2010-03-16




Name:Business/Investing The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival { Repost }
ASIN/ISBN:0814406289
Language:English
File size:1.02 Mb
Publish Date: 2001
Pages: 267 pages
ISBN: 0814406289
File Type: PDF
File Size: 1.02 MB
Other Info: Amer Management Assn
   Business/Investing The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival { Repost }



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The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

With their potential for vicious customer backlash and devastating sales drops, Internet privacy infractions--such as selling e-mail lists and personal data or operating an insecure site where credit-card or competitive-pricing information can be stolen--have become deadly serious business concerns.

The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will:

* Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy

* Learn to avoid both purposeful and accidental or negligent invasions of privacy

* Communicate security and privacy policies to customers and potential customers--to assuage their fears and keep them coming back for more.

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