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Business The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites
Posted on 2010-05-19
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More Andy Maslen, "The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites" It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed. Download Not all books ... appear on the homepage. In order not to miss many of them follow ebooks section (see top of each page on AH)
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