Business/Investing The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (1591841992)

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Author: Dan Roam
Publisher: Portfolio Hardcover
Publish Date: March 13, 2008
ISBN: 1591841992
Pages: 288

Product Description

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

About the Author

Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.

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	Business How to Sell Yourself: Winning Techniques for Selling Yourself, Your Ideas...Your Message How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message by Arch Lustberg (Author)Publisher: Career Press; 1st edition (January 2002) \| ISBN-10: 1564145859 \| PDF \| 1,8 Mb \| 206 pagesHow many people do you k ...
	Study How to Sell Yourself: Winning Techniques for Selling Yourself, Your Ideas...Your Message pic info:2007-05-13/1564145859_origHow to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message by Arch Lustberg (Author)Publisher: Career Press; 1st edition (January 2002) \| ISBN-10: 1564145859 \| PDF \| 1,8 Mb ...
	Science/Engineering Guesstimation: Solving the World's Problems on the Back of a Cocktail Napkin Lawrence Weinstein, John A. Adam “Guesstimation: Solving the World's Problems on the Back of a Cocktail Napkin" Princeton University Press \| 2008-04-01 \| ISBN: 0691129495 \| 320 pages \| PDF \| 14,7 MB Guesstimation is a book that unlocks ...
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	Business/Investing 101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business James M. Higgins, "101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business" New Management Pub. Co. \| 1994 \| ISBN: 1883629004 \| 223 pages \| PDF \| 3,9 MB The author presents 101 techniques to stimulate creativity an ...
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