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Business/Investing The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

Posted on 2010-03-15




Name:Business/Investing The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
ASIN/ISBN:0749443669
Language:English
File size:2.31 Mb
Pages: Kogan Page
ISBN: 0749443669
File Type: PDF
File Size: 2,31 Mb
Pages: 232 Pages
Publish Date: 2005 Year
   Business/Investing The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

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Erik Du Plessis,«The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising»

Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up ... the book will give you a competitive advantage.

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