Science/Engineering Television Disrupted: The Transition from Network to Networked TV (0240808649)

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Science/Engineering Television Disrupted: The Transition from Network to Networked TV

Posted on 2010-04-14

Name:	Science/Engineering Television Disrupted: The Transition from Network to Networked TV
ASIN/ISBN:	0240808649
Publish Date:	2006-04-14
Pages:	248 pages
File size:	1.1 Mb
Publish Date:	2006-04-14
ISBN:	0240808649
Pages:	248 pages
File Type:	PDF
File Size:	1,1 MB
Other Info:	Focal Press

Science/Engineering Television Disrupted: The Transition from Network to Networked TV

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Shelly Palmer "Television Disrupted: The Transition from Network to Networked TV"

What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.

This book will serve as a baseline to help executives, investors or professionals get a handle on the future of television and the role it plays in evolving media.

Table of Contents

1: The Businesses of Television

2: Disrupting Television Using Existing Network Technologies

3: Internet

4: Existing Wireless Networks

5: Emerging Networks

6: Content, Storytellers, Gatekeepers and Related Skills

7: Networked Value Propositions

8: Media Consumption

9: Digital Rights Management and Copyright Laws

10: The Evolution of Advertising and Audience Measurement

11: Emerging Advertising Technologies

12: Television Disrupted

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