Study Taking Ideas to Market (Express Exec) (1841123145)

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Taking Ideas to Market (Express Exec)

Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

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NO MIRROR! ID126016 126016

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	Business/Investing Concept and Controversy: Sixty Years of Taking Ideas to Market Concept and Controversy: Sixty Years of Taking Ideas to MarketUniversity of Texas Press \| ISBN: 029277124X \| 2003-07-01 \| PDF \| 484 pages \| 10 Mb "Rostow can be placed in the category of Dean Rusk and others who pondered difficult issues, m ...
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	Market Research (Express Exec) Author: Patrick Forsyth, Robin BirnPublisher: Capstone (2002)Binding: Paperback, 124 pagespricer: $19.95ISBN-10: 1841121940editorialreviewsFast track route to mastering market research Covers key market research techniques, from asking the ...
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