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Business/Investing Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies

Posted on 2010-03-15




Name:Business/Investing Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies
ASIN/ISBN:0910965633
Language:English
File size:1.5 Mb
ISBN: 0910965633
Pages: 256 pages
File Type: PDF
File Size: 1,5 Mb
Other Info: Information Today, Inc. (March 3, 2003)
   Business/Investing Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies



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Grace Avellana Villamora, Ogilvy & Mather, Linda Garrison (F, Reva Basch, "Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies"

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. Mindful of the cultural and demographic shifts that are taking place worldwide, this book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences. The firms represented include TBWA/Chiat/Day, Leo Burnett, Carmichael Lynch, Burrell Communications Group, and UPSHOT.

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