Successful Marketing Strategy For High Tech Firms 3rd Edition rar (1580537006)

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Technical Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)

Posted on 2010-04-28

Name:	Technical Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
ASIN/ISBN:	1580537006
Author:	Eric Viardot
Publisher:	Artech House Publishers (2004)
Pages:	Hardcover, 326 pages
File size:	1.35 Mb

Technical Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)

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Author: Eric Viardot

Publisher: Artech House Publishers (2004)

Binding: Hardcover, 326 pages

pricer: $85.00

ISBN-10: 1580537006

editorialreviews

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

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	Technical Successful Marketing Strategy for High-Tech Firms (Artech House Technology Manag Author: Eric ViardotPublisher: Artech House PublishersPublish Date: 01 June, 2004ISBN: 1580537006
	Business Successful Marketing Strategy for High Tech Firms.3rd edition
	Business Marketing and Selling - Successful Marketing Strategy for High Tech Firms 3rd edition rar
	Business Successful Marketing Strategy for High Tech Firms 3rd edition
	Technical Successful Marketing Strategy for High Tech Firms 3rd edition Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows ho ...
	Successful Proposal Strategies for Small Businesses 4th edition (Artech House Technology Management and Professional Developm) Author: Robert, S. FreyPublisher: Artech House Publishers (2005)Binding: Hardcover, 598 pagespricer: $99.00ISBN-10: 1580539572editorialreviewsNewly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global b ...

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