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Business/Investing Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy

Posted on 2010-03-15




Name:Business/Investing Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy
ASIN/ISBN:0749452331
Language:English
File size:1.1 Mb
Pages: Kogan Page
Publish Date: 2008-06-28
ISBN: 0749452331
Pages: 176 pages
File Type: PDF
File Size: 1,1 MB
   Business/Investing Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy

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Robert Wittmann, Matthias Reuter "Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy"

Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation.

Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies. To foster active participation, they engage readers in direct question "workshops" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage. A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success.

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