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Cheryl Woodard, "Starting & Running a Successful Newsletter or Magazine"

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

*raising start-up money

*attracting the best help

*choosing the left marketing strategies

*creating a solid subscription base

*building loyalty among readers and advertisers

*competing effectively against even the biggest adversaries

The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.

Review

...Woodard's professional qualifications, coupled with her clear writing style, make this book a must-read for would-be publishers. -- Minneapolis Star-Tribune

It's the only book I've seen that provides all the crucial information publishers need to know. -- Tim Keck, Publisher, The Stranger

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Rating:
2.5 out of 5 by Book123