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Shaun Smith: Uncommon Practice

Posted on 2010-04-14




Name:Shaun Smith: Uncommon Practice
ASIN/ISBN:0273659367
Publish Date:2002-07-10
Pages:Pages 192
File size:6.95 Mb
Publish Date: 2002-07-10
ISBN: 0273659367
File Type: PDF
Pages: Pages 192
File Size: 6.95 MB
Other Info: Financial Times Prentice Hall
   Shaun Smith: Uncommon Practice

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Uncommon Practice: People who deliver a great brand experience

This new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. The premise behind Uncommon Practice is that that this success stems from their distinctive cultures uniquely developed to meet the needs of customers. The companies featured have defied conventional wisdom and broken the traditional rules of management to engender exceptional levels of commitment from their people, who, united behind a clear brand vision, translate their belief in the company into exceptional customer service.

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