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Sexing La Mode Gender, Fashion and Commercial Culture

Posted on 2010-03-16




Name:Sexing La Mode Gender, Fashion and Commercial Culture
ASIN/ISBN:1859738354
Language:English
File size:5.35 Mb
   Sexing La Mode Gender, Fashion and Commercial Culture

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in Old Regime France

Quote: Author: Jennifer M. Jones

Release: 2004

Publisher: Berg Publishers

Format: Paperback 256 pages

ISBN: 1859738354 (1-85973-835-4)

ISBN 13: 9781859738351 (978-1-85973-835-1)

List Price: $38.00

Edition: English Ed

Description

The connection between fashion, femininity, frivolity and Frenchness has become a cliché. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a courtly fashion culture based on rank and distinction, stimulating debates over the proper relationships between women and commercial culture and between morality and taste. The story of how "la mode" was "sexed" as feminine offers compelling insights into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and woman's relation to fashion at this time, looking at both consumption and production to show the origins of the idea of shopping and fashion as specifically feminine 5.35 MB

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