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History/Military Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France

Posted on 2010-03-16




Name:History/Military Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France
ASIN/ISBN:1859738303
Language:English
File size:10.3 Mb
Publisher: Berg Publishers
File Type: PDF
Publish Date: 2004
ISBN: 1859738303
Pages: 263 pages
File Size: 10.3 Mb
   History/Military Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France

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Jennifer M. Jones, "Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France"

The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a courtly fashion culture based on rank and distinction, stimulating debates over the proper relationships between women and commercial culture and between morality and taste. The story of how "la mode" was "sexed" as feminine offers compelling insights into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to show the origins of the idea of shopping and fashion as specifically feminine.

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