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Technical Return on Design: Smarter Web Design That Works (VOICES)
Posted on 2010-04-28
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Author: Ani Phyo
Publisher: New Riders Press (2003) Binding: Paperback, 312 pages pricer: $34.99 ISBN-10: 0201756072 editorialreviews If you don?t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can?t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site?s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the left team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today?s cost-conscious economy. failed failed failed failed failed failed
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