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NEW RIDERS RETURN ON DESIGN SMARTER WEB DESIGN THAT WORKS

Posted on 2010-04-15




Name:NEW RIDERS RETURN ON DESIGN SMARTER WEB DESIGN THAT WORKS
ASIN/ISBN:0201756072
File size:58.5 Mb
File Size: 58.5 mb
   NEW RIDERS RETURN ON DESIGN SMARTER WEB DESIGN THAT WORKS

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This book begins at the start of a project to redesign an existing site or - less often these days - to design a new Web site. But the seven-step process never ends. It moves through design and development to deployment of the redesigned or new site in Step 7, then begins again as the designers get feedback from people using the site and start planning how to enhance the design. The goal is to provide a method to design Web sites that continually improve in their ability to meet user needs and achieve the site-owning organi-zations' goals and objectives.

All the important audience, marketing, and business decisions should be made at the start of the project, before the designer sketches the first draft of the home page. Visual design and Web development begin only after site objectives and requirements have been defined, and after basic navigation and functionality have been prototyped and audience tested. If not, the site is almost certain to cost more than expected and to fall short of expectations.

The Seven-Step User-Centered Information-Design Process

Step 1 - Determining What Your Web Site Needs

The Web design team identifies the needs and expectations of the site-owning organization and the site's target audience, evaluates the current site (if one exists), and assesses the competition.

Step 2 - Developing and Writing User Scenarios

Site designers create portraits of representative target audience members and envision how they will move through the site, from section to section and page to page, in order to achieve their goals.

Step 3 - Designing User-Centered Content

The Web team learns from users what content the site should offer and how content should be structured for ease of use, as expressed in a table of contents.

Step 4 - Developing a Site Map and User Workflows

Employing the user scenarios and the site table of contents, the designers plan in more detail how users will interact with each page as they move through page sequences to accomplish key tasks.

Step 5 - Creating a Navigation Scheme and Page Layouts

The designers create a site-navigation scheme, sketch layouts for each page, and create models of the site - a paper-based prototype, a computer-based linear prototype, and a functional prototype - to test with representatives of the site's target audience groups before mov-ing into the development phase.

Step 6 - Testing a Functional Prototype

The Web team conducts a controlled usability test of the functional prototype and then refines the site's information design based on user input.

Step 7 - The Ongoing Process of User-Driven Enhancements

The visual designers and development team take over and produce the site, following the user-centered design created in the first six steps. When the site deploys on the Web, the designers move back into discovery mode as they gather feedback from users and begin planning how to redesign the site to better serve user needs and meet the site-owning organization's business goals.

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