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Business/Investing Representing Consumers: Voices, Views and Visions

Posted on 2010-03-16




Name:Business/Investing Representing Consumers: Voices, Views and Visions
ASIN/ISBN:0415184134
Language:English
File size:10 Mb
Publisher: Routledge
ISBN: 0415184134
Publish Date: edition 1998
File Type: CHM
Pages: 416 pages
File Size: 10 mb
   Business/Investing Representing Consumers: Voices, Views and Visions

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Representing Consumers: Voices, Views and Visions

This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors adopt a wide variety of theoretical approaches, drawing on postmodernism, photography, literary theory, narratology and poetry. Representing Consumers explores both the crisis in representation and the representation of crisis. Using diverse approaches, the contributors examine issues ranging from the construction of the researcher and consumer voice, and the use of quantitative tools, multimedia and representation, to advertising narratives, poetic representation of consumer experience, and consumer-oriented ethnographic research.

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