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Radical E : From GE to Enron Lessons on How to Rule the Web
Posted on 2010-04-15
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Author: Glenn Rifkin, Joel Kurtzman
Publisher: Wiley (2001) Binding: Hardcover, 224 pages pricer: $27.95 ISBN-10: 0471410470 editorialreviews Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses
"The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets left to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime." ¡ªJames Daly, Editor in Chief, Business2.0 magazine "In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business left by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it left. In Radical E, Kurtzman and Rifkin show us how." ¡ªShailesh Mehta, CEO, Providian Financial "Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap." ¡ªMichael Ruettgers, Executive Chairman, EMC Corporation "Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules." ¡ªGeorge Conrades, CEO, Akamai checked
Rating:
2.5 out of 5 by Book123 |
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