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Study From GE to Enron Lessons on How to Rule the Web

Posted on 2010-03-16




Name:Study From GE to Enron Lessons on How to Rule the Web
ASIN/ISBN:0471410470
Language:English
File size:1 Mb
Publisher: Wiley
ISBN: 0471410470
Publish Date: edition 2001
File Type: PDF
Pages: 224 pages
File Size: 1 mb
   Study From GE to Enron Lessons on How to Rule the Web

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From GE to Enron Lessons on How to Rule the Web

Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses

General Electric Plastics

Enron

Victoria's Secret

Nortel Networks

David Bowie (DavidBowie.com)

General Motors

Southwest

Airlines

Progressive

Staples

"The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets left to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime."

”James Daly, Editor in Chief, Business2.0 magazine

"In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business left by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it left. In Radical E, Kurtzman and Rifkin show us how."

”Shailesh Mehta, CEO, Providian Financial

"Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap."

”Michael Ruettgers, Executive Chairman, EMC Corporation

"Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules."

”George Conrades, CEO, Akamai

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