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"Marketing for Architects and Engineers: A New Approach" By Bria Richardson
Posted on 2010-03-16
|  |
More Professional services marketing is a relatively new form of marketing that has been recogonised only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that Please, Download from links above to support me.
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