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Business/Investing Problems in Marketing: Applying Key Concepts and Techniques

Posted on 2010-03-16




Name:Business/Investing Problems in Marketing: Applying Key Concepts and Techniques
ASIN/ISBN:0761971793
Language:English
File size:2 Mb
ISBN: 0761971793
Publish Date: 2007-12-27
File Type: PDF
Pages: 336 pages
File Size: 2 Mb
Other Info: Sage Publications Ltd
   Business/Investing Problems in Marketing: Applying Key Concepts and Techniques

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Problems in Marketing: Applying Key Concepts and Techniques

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook

. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

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