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Pricing with Confidence
Posted on 2010-10-16
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More Bad pricing is a great way to destroy your company抯 value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. From the Inside Flap Face facts: Customers have never met a price they liked. And they will use every trick in the book to get you to lower your prices and give up profits. The typical business response is to discount, discount, discount梤esulting in less revenue and lower profits. In , pricing gurus Reed Holden and Mark Burton offer a radically different solution梠ne that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers. Holden and Burton show you how you can get everyone in your firm to feel 100% confident in your pricing梟o matter what customers are saying or how fierce the competition. By following the ten simple rules outlined in , you will be able to hold steady or even raise prices while your customers experience increased value for every dollar they spend. The result is increased revenues and profits. is a road map for senior leadership in sales, marketing, finance, and pricing to work together to outperform the competition. is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-faced customers, and protect the value a company works so hard to create.
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