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Audiobooks & Video Training Praxisorientiertes Marketing. Grundlagen - Instrumente - Fallbeispiele
Posted on 2010-10-19
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More Ralf T. Kreutzer, "Praxisorientiertes Marketing. Grundlagen - Instrumente - Fallbeispiele" Thexis - Fachzeitschrift für Marketing, 04/2007 "Der Autor wird seinem Anspruch [...] gerecht, 'praxisorientiert' zu schreiben. [...] Deneben fällt die gute didaktische Aufbereitung des Inhaltes auf. Jedes Kapitel wird durch Lernziele eröffnet und schließt mit einer Merkbox der wichtigsten Erkenntnisse sowie Fragen zur Überprüfung des Wissensstandes." Ein wirklich praxisorientiertes Marketing-Buch, 12. Januar 2008 Von Christof Paschen Cristina Daprà - Rezension bezieht sich auf: Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele (Broschiert) Praxisorientiertes Marketing - selten hat ein Titel zu einem Lehrbuch so gut gepaßt. Der Autor hat sichtbar viel praktische Erfahrung in das Buch einfließen lassen. Hier werden nicht nur anschaulich und gut verständlich die wichtigsten Elemente des Marketing vorgestellt. Sondern viele Beispiele machen den Text super verständlich. Und auf einmal werden einem viele Zusammenhänge klar. Klasse, dass auch schon das Thema Web 2.0 in diesem Buch enthalten ist. Selten hat Lernen so viel Spaß bereitet. Ergebnis: sehr empfehlenswert! Download
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