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Peter Navarro. "A well-timed strategy - Managing the business cycle for competitive advantage"

The goal of this five-year endeavor has been to answer this one very big question: How can the modern executive team strategically and tactically manage through the various recessionary and

expansionary phases of the business cycle to gain competitive advantage over rivals?

The purpose of this book is to teach you how to effectively and presciently exploit these considerable opportunities — and thereby gain a powerful competitive advantage over your business rivals.

Book is illustrating a comprehensive set of well-timed strategies and tactics that you can deploy over the six major areas of “Master Cyclist” management.

As inexorably as the sun rises and sets, the business cycle moves from a bright and healthy expansion and prosperous peak to a dark and often difficult recessionary trough and then back once again to prosperity. Over the course of this often dangerous economic roller coaster, the fortunes of most companies quite

literally ebb and flow while at least some companies, caught totally unaware by the advent of recession, will tumble down the trapdoor of bankruptcy—often never to rise again.

Over the course of the business cycle so, too, is it that thousands of jobs are created in boom times while thousands more are again lost when things inevitably go bust. Meanwhile, millions of stock market investors—from penny-pinching pensioners to Master of the Universe mutual fund managers—will watch their portfolios exuberantly grow, then troublingly shrink and, if they are lucky or skilled enough, watch them grow once more again.

Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small — and the employees and investors that depend on them—you will not find a single book that offers a comprehensive guide to strategically and tactically managing the business cycle. This gaping gap on the managerial bookshelf is truly the “black hole” of corporate strategy—for it is arguably the case that the business cycle is one of the single most important determinants of corporate profitability and stock price performance.

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These Master Cyclist management areas encompass virtually every major activity of the modern corporation. They range from the functional areas of marketing, production, supply chain management, and human resources to the all - important timing of capital expenditure programs, the equally timely execution of acquisition and divestiture strategies, and the intricate methods used not just to hedge business cycle risk but also to tactically exploit its opportunities.

Each of the well-timed strategies and tactics that this book introduces you to have all been “battle tested” and proven to lead to superior performance. Each has been developed from the extensive research of the Master Cyclist Project conducted at the Paul Merage School of Business at the University of California-Irvine.

■ Chapter 1: Strategies and Tactics of the Master Cyclist Executive

■ Chapter 2: Countercycling Your Capital Expenditures

■ Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High

■ Chapter 4: The Art of “Cherry Picking” and Other Well-Timed Tactics of the Human Resources Manager

■ Chapter 5: “Macromanaging” Your Production, Inventory, and Supply Chain

■ Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons

■ Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables

■ Chapter 8: Proactive Profiting from Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks

■ Chapter 9: When You Can’t Beat the Business Cycle, Hedge Its Risks!

■ Chapter 10: Surviving —and Prospering from — the Economic Shocks of War, Terrorism, Drought, and Disease

■ Chapter 11: The Master Cyclist’s Favorite Forecasting Tools

■ Concluding Thoughts

■ Appendix A: The Master Cyclist Project’s Treasure Trove of Data and All-Star Team

■ Appendix B: A Business Cycle Primer

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