Personality Not Included rar (0071545212)

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Author: Rohit Bhargava

Publisher: McGraw-Hill (2008)

Binding: Hardcover, 256 pages

pricer: $22.95

ISBN-10: 0071545212

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The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

. .

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

. .

In Part One, you'll be introduced to the key components to building a personality and learn how to:

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Recognize the greatest myth that most marketers blindly follow, and how to get past it.
Use the ?UAT Filter? to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing.
Create your company's ?marketing backstory? using techniques pioneered by Hollywood screenwriters.
Harness the influence of ?accidental spokespeople? and use it to your advantage.
Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed.
Pinpoint and capitalize on the moments where personality can make a difference.

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Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.

. .

Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

. . . .

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	Business/Investing Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back Rohit Bhargava “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back" McGraw-Hill \| 2008-03-31 \| ISBN: 0071545212 \| 256 pages \| PDF \| 1,3 Mb rapidshare link:
	Science/Engineering So Smart But...: How Intelligent People Lose Credibility - and How They Can Get it Back Allen N. Weiner, Don Robert, "So Smart But...: How Intelligent People Lose Credibility - and How They Can Get it Back"Jossey-Bass \| 2006-10-27 \| ISBN: 0787985740 \| 224 pages \| PDF \| 1,1 MbThis fascinating book demonstrates that to be a good ...
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	Technical Health Back Institute "Lose the Back Pain" (Book, 3 Audio CDs & 2 DVDs) Lose the Back PainHealth Back Institute \| ASIN: B000UH0Y90 \| Book, 3 Audio CD & 2 DVD \| 76.9 MB, 79.6 MB, 1.71 GBTens of thousands of people from all over the world have now used this proven system to get rid of their back pain and scia ...
	Lyrics & Music BackStreet Boys - Backstreet's Back [1997] [Remixes Included] BackStreet Boys - Backstreet's BackMP3 \| 192 kbps CBR \| Pop \| Size: 96 MBWhen it comes to the Orlando-based Backstreet Boys, the world may be divided into two camps--detractors and hard-core fans--but no one can deny the fact that the guys ...

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This site does not store Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki on its server. We only index and link to Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki provided by other sites. Please contact the content providers to delete Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki if any and email us, we'll remove relevant links or contents immediately.

	Business/Investing Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back Rohit Bhargava “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back" McGraw-Hill \| 2008-03-31 \| ISBN: 0071545212 \| 256 pages \| PDF \| 1,3 Mb rapidshare link:
	Science/Engineering So Smart But...: How Intelligent People Lose Credibility - and How They Can Get it Back Allen N. Weiner, Don Robert, "So Smart But...: How Intelligent People Lose Credibility - and How They Can Get it Back"Jossey-Bass \| 2006-10-27 \| ISBN: 0787985740 \| 224 pages \| PDF \| 1,1 MbThis fascinating book demonstrates that to be a good ...
	Family & Home Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands Larry Light, Joan Kiddon "Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands"Publisher: Wharton School Publishing; 1 edition (February 19, 2009) \| 240 Pages \| ISBN: 0136043313 \| PDF \| 1.2 M ...
	Health Back Institute "Lose the Back Pain" (Book, 3 Audio CDs & 2 DVDs) Lose the Back PainHealth Back Institute \| ASIN: B000UH0Y90 \| Book, 3 Audio CD & 2 DVD \| 76.9 MB, 79.6 MB, 1.71 GBTens of thousands of people from all over the world have now used this proven system to get rid of their back pain and scia ...
	Technical Health Back Institute "Lose the Back Pain" (Book, 3 Audio CDs & 2 DVDs) Lose the Back PainHealth Back Institute \| ASIN: B000UH0Y90 \| Book, 3 Audio CD & 2 DVD \| 76.9 MB, 79.6 MB, 1.71 GBTens of thousands of people from all over the world have now used this proven system to get rid of their back pain and scia ...
	Lyrics & Music BackStreet Boys - Backstreet's Back [1997] [Remixes Included] BackStreet Boys - Backstreet's BackMP3 \| 192 kbps CBR \| Pop \| Size: 96 MBWhen it comes to the Orlando-based Backstreet Boys, the world may be divided into two camps--detractors and hard-core fans--but no one can deny the fact that the guys ...

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