Business/Investing Online Business Planning: How to Create a Better Business Plan Using the Internet (1564143694)

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Business/Investing Online Business Planning: How to Create a Better Business Plan Using the Internet

Posted on 2010-03-15

Name:	Business/Investing Online Business Planning: How to Create a Better Business Plan Using the Internet
ASIN/ISBN:	1564143694
Language:	English
File size:	1.32 Mb
Publisher:	Career Press
Publish Date:	1999-01
ISBN:	1564143694
File Type:	PDF
Pages:	224 pages
File Size:	1.32 MB

Business/Investing Online Business Planning: How to Create a Better Business Plan Using the Internet

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Robert T. Gorman, "Online Business Planning: How to Create a Better Business Plan Using the Internet"

Like teaching a man to fish rather than just giving him food, Gorman makes the Web accessible to entrepreneurs and managers who want to create better business plans. He teaches them how to search on their own for the information that can help them most. By providing pertinent Web sites and step-by-step access instructions, he eliminates the "shot-in-the-dark" method of finding important business planning information.

Summary: A Great Business Plan & Online Resource Guide!

Rating: 5

The Internet offers many people the opportunity to set up a business and to make a living. Lots of great information is available online that will assist would-be business operators to get up and running. Online Business Planning by Robert Gorman addresses many of the business planning needs faced today.

I have read this book, very informative, it was pleasant to me, to you I advise!

Buy Book at Lowest Price on Amazon

Please appreciate my work, download from my references!!!

Thanks for sharing.

But the book is not in PDF format, rather it's an html compilation.

Contents

Introduction

Why Do You Need a Business Plan?

How Can the Internet Improve Your Business Plan?

Organization of the Book

Where to Begin

Part I: Creating a Business Plan

Chapter 1: Overview of Your Business Plan

Questions to be Answered in Your Business Plan

How Long Should Your Business Plan Be?

Elements of a Business Plan

The First Three or Four Pages of Your Business Plan

Chapter 2: Description of Your Business

What Business are You In?

Additional Considerations for Your Business Description

Business Form

Mission and Vision Statements

Goals and Objectives

Chapter 3: Products and Services

Product and Service Benefits

Financial Performance

Chapter 4: Industry and Market Analysis

Industry Structure

Description of the Retail Industry

Industry Growth Rate

Technology

Barriers to Entering and Exiting an Industry

Market Size and Growth

Market Trends

Product and Service Product Characteristics

Flow of Products and Services

Cost Structure

Chapter 5: Customers

Customers and Market Segmentation

Retaining Existing Customers

Market Size and Share

Chapter 6: Market Research

Secondary Market Research

Primary Market Research

Researching Customer Losses

Length of the Survey or Questionnaire

Tips to Increase Your Response Rate

A Budget for Market Research

Interviewing Executives

Chapter 7: Competition

Studying the Competition

Segmenting the Competition

Customer Benefits Offered by the Competition

Chapter 8: Marketing Strategy

Why the Low-Price Strategy is Unappealing

Pricing Strategies

Promotion and Advertising

Location

Distribution Channels

Marketing Budget and Timeline

Chapter 9: Management and Personnel

Description of the Management Team

Functional Responsibilities

Organization Structure

Functional Organization

Division Organization

Matrix Organization

Management Salaries

Outside Resources

Personnel

Chapter 10: Finances

Balance Sheet

Income Statement

Sales Forecast

Estimating Expenses

Cash Flow Statement

Breakeven Analysis

Financing Requirements

Capital Equipment List

Financial Ratios

Profitability Ratios

Liquidity Ratios

Chapter 11: Sample Business Plan

Part II. Create a Better Business Plan by Using the Internet

Chapter 12: Overview of the Internet Resource Guide

How to Use These Internet Chapters

The Dynamics of the Web and Additional Help

Recommended Sites

Chapter 13: Business Plan Outlines

Business Plans

Creating an Effective Business Plan

Business Plan for a Startup Business

How to Develop and Use a Business Plan

Writing an Effective Business Plan

Planning Fundamentals

Additional Planning Resources

Chapter 14: Legal Structures for Business

Legal Formation of Your Business

Advantages and Disadvantages of Incorporating

Lawyer Referral Services

Law Links

Business Taxpayer Information

State Tax Information

Additional Legal Resources

Chapter 15: Business Types and Industry Research

SIC Code List

Introduction to Standard Industrial Classification Codes

North American Industry Classification System (NAICS)

How NAICS Will Affect Data Users

Industry Profiles

How to Learn About an Industry or a Specific Company

Industry Profiles

How to Learn About an Industry or a Specific Company

Additional Business Type and Industry Research Resources

Chapter 16: Product and Service Benefits

Describe Your Products/Services and How They are Produced

Take This Simple Test

Competing Products and Services

Innovation...The Key to Success

What is a Patent?

Additional Product and Service Resources

Chapter 17: Purchasing a Franchise

Self Test 1: Determine if You are Suited to Franchise Ownership

Franchises Most Frequently Inquired About

Franchise UPDATE Library

The Executives' Guide to Franchise Opportunities

Business Opportunity 500

Franchising's Fine Print

State Offices Administering Franchise Disclosure Laws

American Bar Association's Forum on Franchising

Additional Franchise Resources

Chapter 18: Growth Opportunity

Business Weeks Hot Growth Companies

Inc. 500 Fastest-Growing Private Companies

The 200 Best Small Companies in America

Hottest 100 New Small Businesses

Fortune 500 Largest Companies in the U.S.

Key Industrial and Services Clusters

Outlook Trends Tables

Economic Forecasts

Additional Growth Opportunity Resources

Chapter 19: Market Research

Marketing Research Tips

Customer Satisfaction Surveys

Inc. Magazine Archives

How to Write Good Survey Questions

Six Ways to Test Your Business Idea

Sample Size Calculator

Latest News from the Research Industry

Additional Market Research Resources

Chapter 20: Market Segmentation

Product's Positioning Vital to Getting Noticed

Buyer Identification and Behavior

Tips to Help You Create a Planning Roadmap

Where to Look for Leads

Ford's Marketing Goof

Current Releases of Regional and Local Labor Statistics

250 Highest and Lowest Per Capita Incomes

U.S. Gazetteer

Additional Market Segmentation Resources

Chapter 21: Competition

Know Your Competition

Checking Out the Competition

Outsmarting the Competition

Competitive Intelligence Success Stories

Survey on Business Intelligence in the U.S.

Additional Competition Resources

Chapter 22: Pricing

Pricing Tips

How to Price Your Products and Services

Inc. Magazine Archives

Articles and Case Studies on Pricing

Additional Pricing Resources

Chapter 23: Advertising

Promotion, Advertising, and Public Relations

An Even Dozen Ideas to Make Your Ads Produce More Results

The Main Reason I Use Classified Ads

Successful Promotion Strategies

What is Meaningful Content?

Additional Advertising Resources

Chapter 24: Location

Store Location: "Little Things" Mean a Lot

How to:Find the Perfect Location

Saturation Analysis

New Plant Report

Site Selection Magazine/IDRC

Empowerment Zones and Economic Communities

Geographic Names Information System (GNIS)

Environmental Guidelines for the Planning of Projects

Find a Mortgage

Switchboard Directory

Define Your Community

Additional Location Resources

Chapter 25: Management and Personnel

Entrepreneur's Quiz

HR Magazine

Compensation and Benefit Survey Information

Employee or Contractor?

Creating an Ownership Culture

Your Christmas Leadership Message

Recruiting and Retaining Employees

Additional Management and Personnel Resources

Chapter 26: Training

Training Industry Trends

Why Should You Train Your Workers?

What is Human Performance Technology?

What are the Top Five Work Values?

Training Technology Resource left (TTRC)

Additional Training Resources

Chapter 27: Employee Benefits

Simple IRAs; Questions and Answers

Important Tips to Save Time and Money in Filing W-2s

Employer Costs for Employee Compensation

Employee Benefits in Small Private Industry Establishments

Total Salary Increase Budget Survey

Additional Employee Benefit Resources

Chapter 28: Financial Statements

Record-Keeping in Small Business

Edge Online Financial Management

Preparing a Cash Flow Forecast

Maximizing Your Relationship with Your CPA

Find a CPA

State CPA Societies

ADP Tax Calculator

Additional Financial Statement Resources

Chapter 29: Loan Information

Financing Your Business

Obtaining an SBA Loan: Five Helpful Hints

Does My Business Qualify for an SBA Loan?

Finance 101

Loan Application

SBIR Proposal Preparation

Lenders Interactive Services

Additional Loan Information Resources

Chapter 30: Venture Capital

Growth Company Guide to Investors, Deal Structures, and Legal Strategies

A Venture Capital Primer for Small Business

How to Raise Venture Capital

National Venture Capital Survey

Venture Capital Firms

Additional Venture Capital Resources

Directory of Resources

Banks and Brokerages

Business: Accounting

Business: Financial

Business: General

Business: Legal

Business: Marketing

Business: SOHO

Education

Government

Magazines

Newspapers

Organizations and Associations

Stock Exchanges

Television

Index

About the Author

Rating:
2.5 out of 5 by Book123

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