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Olympic Tourism
Posted on 2010-03-15
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More is the first text to focus on the nature of and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with: * An exploration of the relationship between sport, tourism and the Olympic Games * A guide on how to establish as a phenomenon that goes far beyond the visits of spectators, athletes, officials and dignitaries during the Games themselves. * An examination of the detail of flows before, during and after the Games * Analysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies to successfully leverage and deliver maximum tourism benefits * The tools to draw lessons from case studies of previous and forthcoming winter and summer Olympic Games in the 21st Century * A discussion of the potential tourism legacies of the Olympic Games The World Tourism Organisation and International Olympic Committee hosted a major international conference on sport and tourism in Barcelona, Spain (February 2001). This conference represented a defining moment in the growing recognition of the relationship between sport and tourism, and specifically in the recognition of the role the Olympic Games can play in tourism generation. The conference represented official recognition of the tourism potential of sport and the Olympic Games by these leading international organisations. is a timely response to this international interest and will be an essential resource for all.
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