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History/Military Троя и троянцы. Боги и герои города-призрака
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
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History/Military Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
Posted on 2010-03-15
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More Michael Payne, "Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand" Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess--Jesse Owens, Mark Spitz, Nadia Comanesci--but also of tragedy and disgrace--the Israeli hostages in Munich, the Salt Lake City bidding scandal, payola to influence scoring. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people, the negotiations, and the machinations behind one of the most dramatic and colorful turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars--with the potential for tremendous payoff. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. Enjoy this great book! Brought to you by SMIRK thanks. RS:
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2.5 out of 5 by Book123 |
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