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New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility
Posted on 2010-04-13
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Author: Andrew Griffin
Publisher: Kogan Page (2008) Binding: Hardcover, 240 pages pricer: $60.00 ISBN-10: 074945007X editorialreviews A damaged reputation can severely hurt the bottom line.? Most corporations value their reputations accordingly.? New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company¡¯s reputation. ? Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today¡¯s information age.? He describes a host of new and robust methods that will ensure a company¡¯s reputation can withstand the major crises and unforeseen events that threaten it. ? Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises.? It also describes what strategies can build a company¡¯s good reputation at other times.? International case studies and hundreds of examples drawn from the author¡¯s extensive experience in the field make?this book an effective guide for managing a company¡¯s reputation for success.
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