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Handbuch Corporate Citizenship: Corporate Social Responsibility f¨¹r Manager
Posted on 2010-04-12
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More Andr¨¦ Habisch, Ren¨¦ Schmidpeter, Martin Neureiter ¡°" Dieses Buch liefert eine fundierte Gesamtsicht der vielf?ltigen Anwendungsm?glichkeiten von Corporate Social Responsibility (CSR) und Corporate Citizenship im t?glichen Wirtschaftsleben. Es gibt Managern und CSR-Verantwortlichen das R¨¹stzeug, um mit der gesellschaftlichen Verantwortung des Unternehmens Wettbewerbsvorteile zu erzielen und so einen nachhaltigen Unternehmenswert aufzubauen. Das Buch ist ein Ideenkatalog mit praxisbezogenen Vorschl?gen f¨¹r die Umsetzung im Unternehmen, vermittelt zugleich aber auch das wissenschaftliche Hintergrundwissen. Praktiker aus unterschiedlichsten Bereichen geben Insiderwissen weiter und zeigen, wie Corporate Citizenship erfolgreich angewendet werden kann. "
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