Business/Investing Net Gain: Expanding Markets Through Virtual Communities (0875847595)

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Business/Investing Net Gain: Expanding Markets Through Virtual Communities

Posted on 2010-03-15

Name:	Business/Investing Net Gain: Expanding Markets Through Virtual Communities
ASIN/ISBN:	0875847595
Language:	English
File size:	1.05 Mb
Publisher:	Harvard Business School Press
Publish Date:	1997-03
ISBN:	0875847595
File Type:	PDF
Pages:	235 pages
File Size:	1.05 MB

Business/Investing Net Gain: Expanding Markets Through Virtual Communities

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John Hagel III, Arthur G. Armstrong, "Net Gain: Expanding Markets Through Virtual Communities"

Virtual communities are groups of people who share common interests and needs who come together on-line. Most are drawn by the opportunity to share a sense of community with like-minded strangers-regardless of where they live. But virtual communities are more than just a social phenomena: what starts off being a group drawn together by common interests ends up being a group with a critical mass of purchasing power-based in part on the fact that in communities, members can exchange information with each other on such things as a product's price and quality.

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