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Max Sutherland - Advertising And The Mind Of The Consumer

Posted on 2010-04-15




Name:Max Sutherland - Advertising And The Mind Of The Consumer
ASIN/ISBN:1865082317
File size:1.4 Mb
   Max Sutherland - Advertising And The Mind Of The Consumer

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I'm just uploading some of my quality files that should have been in TheVault a log time ago. This might take a while, because i have lots of them

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Product Details

* Paperback: 352 pages

* Publisher: Allen & Unwin; 2 edition (October 1, 2000)

* Language: English

* ISBN-10: 1865082317

* ISBN-13: 978-1865082318

* Product Dimensions: 9 x 5.9 x 0.9 inches

Editorial Reviews

Journal of Brand Management

A rich source of information and expert comment...the scope and power of advertising is rescued from the exaggerated claims...

Choice Magazine

...makes for enjoyable as well as enlightening reading...can serve as an introduction to advertising for general readers.

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