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Science/Engineering Marketing Research

Posted on 2010-03-16




Name:Science/Engineering Marketing Research
ASIN/ISBN:8776814113
Language:English
File size:3.83 Mb
Publisher: Paurav Shukla
ISBN: 8776814113
Publish Date: edition 2008
File Type: PDF
Pages: 117 pages
File Size: 3,83 mb
   Science/Engineering Marketing Research

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Marketing Research

This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

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