Business/Investing Marketing Plans: How to Prepare Them, How to Use Them (0750641169)

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Malcolm McDonald “Marketing Plans: How to Prepare Them, How to Use Them"

At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks. An international marketing bestseller New two colour internal design with new page layout and features providing maximum clarity Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools

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	Technical Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Lear Author: Winslow Johnson, Winslow "Bud" JohnsonPublisher: AMACOMPublish Date: June, 2004ISBN: 0814472192
	Business Marketing and Selling - Powerhouse Marketing Plans - 14 Outstanding Real-Life Plans And What You Can Learn From Them To Supercharge Your Own Campaigns rar
	Business/Investing Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns Publisher: AMACOM/American Management Association; 1st editionLanguage: EnglishISBN: 0814472192Paperback: 384 pagesData: June 2004Format: CHMDescription: "...this book is an insightful resource for professionals in all industries." - (0.5 M ...
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	Economics/Finances Marketing Plans: How to Prepare Them, How to Use Them (Repost) Marketing Plans: How to Prepare Them, How to Use Them Publisher: Butterworth-Heinemann \| ISBN: 0750641169 \| edition 1999 \| PDF \| 597 pages \| 11,9 mbAt last marketing managers and business executives concerned with profitability and sustain ...
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