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Marketing Management: Millennium Edition (10th Edition)
Posted on 2010-04-16
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Author: Philip Kotler
Publisher: Prentice Hall (1999) Binding: Hardcover, 784 pages pricer: $126.67 ISBN-10: 0130122173 editorialreviews This world-wide best-selling book highlights the most recent trends and developments in global marketing¡ªwith an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing¡ªalong with the opportunities and needs of the marketplace in the years ahead.
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2.5 out of 5 by Book123 |
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