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Mike Meldrum, Malcolm McDonald ""

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

*Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice

*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques

*Credible and expert marketing insights from leading marketing consultants especially for non-specialists

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	Technical Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Author: Philip KotlerPublisher: John Wiley &amp; SonsPublish Date: 03 March, 2003ISBN: 0471268674
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	EBook Torrents Internet marketing in a nutshell

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	Technical Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Author: Philip KotlerPublisher: John Wiley &amp; SonsPublish Date: 03 March, 2003ISBN: 0471268674
	Economics/Finances Introduction to Marketing Concepts Graeme Drummond, John Ensor "Introduction to Marketing Concepts"Butterworth-Heinemann \| 2005-07-12 \| ISBN: 0750659955 \| 352 pages \| PDF \| 1,3 MBWritten in a user-friendly way to ensure the information is accessible, Introduction to Marketi ...
	Economics/Finances Core Concepts of Marketing John J. Burnett, "Core Concepts of Marketing" Wiley; 2 ed \| 2003 \| ISBN: 0471469483 \| 300 pages \| PDF \| 13,1 MB Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing s ...
	Economics/Finances Marketing in a Nutshell: Key concepts for non-specialists (Repost) Marketing in a Nutshell: Key concepts for non-specialists Publisher: Butterworth-Heinemann \| ISBN: 0750681330 \| edition 2007 \| PDF \| 305 pages \| 1,28 mbMarketing in a nutshell is an easy-to-use quick reference source for non-marketing spec ...
	Business/Investing Problems in Marketing: Applying Key Concepts and Techniques Problems in Marketing: Applying Key Concepts and TechniquesSage Publications Ltd \| ISBN: 0761971793 \| 2007-12-27 \| PDF \| 336 pages \| 2 Mb Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challe ...
	EBook Torrents Internet marketing in a nutshell

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