Market Research in Health and Social Care (0415207541)

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Author: Mike Luck

Publisher: Routledge (2000)

Binding: Library Binding, 328 pages

pricer: $210.00

ISBN-10: 0415207541

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A comprehensive and rigorous introduction to the relevance, planning, and management of market research in the areas of health and social care that have developed in Britain and most other industrialized countries. Key features include:

* an explanation of how managed care markets provide the context for market research;

* a comprehensive guide to choosing the appropriate survey method;

* recommendations for commissioning, monitoring and implementing results;

* practical advice on producing successful student projects;

* and a comparative international perspective.

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