Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (0787970883)

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Author: Norman M. Bradburn, Seymour Sudman, Brian Wansink

Publisher: Jossey-Bass (2004)

Binding: Paperback, 448 pages

pricer: $40.00

ISBN-10: 0787970883

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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	Technical Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Re Author: Norman M. Bradburn, Seymour Sudman, Brian WansiPublisher: Jossey-BassPublish Date: 16 April, 2004ISBN: 0787970883
	Business Asking Questions the Definitive Guide to Questionnaire Design
	Technical Asking Questions the Definitive Guide to Questionnaire Design
	Business/Investing Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series) Publisher: Kogan Page; Pap/Cdr editionLanguage: EnglishISBN: 074944181XPaperback: 289 pagesData: August 1, 2004Format: PDFDescription: * A guide that focuses on core skills * Written by one of the most experienced market researchers in the ...
	Technical Asking Questions the Definitive Guide to Questionnaire Design Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential ...
	Encyclopedias Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls {Repost} Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Publisher: Jossey-Bass \| ISBN: 0787970883 \| edition 2004 \| PDF \| 446 pages \| 13,6 mbSince it was f ...

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