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Mark Stefik Barbara Stefik, «Breakthrough: Stories and Strategies of Radical Innovation»
Posted on 2010-04-15
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More Book Description "A rare balance between theoretical insights and an insider's view of the complex world of invention and discovery." -- Australian Financial Review Since the late 1990s, technology markets have declined dramatically. Responding to the changing business climate, companies use strategies of open innovation: acquiring technologies from outside, marketing their technologies to other companies, and outsourcing manufacturing. But open innovation is not enough; it is mainly a way to run a business to its endgame. By itself, open innovation results in razor-thin profits from products that compete as commodities. Businesses also need a path to renewal. No one ever achieved a breakthrough with open innovation.
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