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Business/Investing Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Posted on 2010-03-15
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More Creating Breakthrough Products Cagan and Vogel make a substantial contribution to the field of Industrial Design with "Creating Breakthrough Products." This book admirably strikes a difficult balance between theory and practice. The concepts, theories and frameworks presented are based upon substantial practical experience that is insightful as well as inspiring. It avoids academic/technical jargon and allows the reader to get left to the meat of their arguments. If you are concerned about making products that serve people in a significant way, then this book is a must-read and hopefully marks the beginning of a new wave of insightful Industrial Design research that is capable of positively affecting theoretical discourse as well as everyday practice. Enjoy this great book! Brought to you by SMIRK
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