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Marcel Danesi. "Understanding Media Semiotics"

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media left through to the internet.

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"Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the

images, mannerisms, standards, and aims of the urban masses. In one way or

another, everyone is equal before these cultural machines; like technology

itself, the mass media are nearly universal in their incidence and appeal. They

are a kind of common denominator, a kind of scheme for pre-scheduled,

mass emotions."

C. Wright Mills (1916-62)

TOC

1 The mediated world

2 An outline of semiotic theory

3 Print media

4 Audio media

5 Film

6 Television

7 The computer and the Internet

8 Advertising

9 Social impacts of the media

This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.

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That is True book, Published by Principle "One Book - One File" vs . other copies of zip-archive with corrupted 263 multipages pdf files.

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