Economics/Finances Managing Product Innovation (Advances in Business Marketing and Purchasing) (0762311592)

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Arch G. Woodside "Managing Product Innovation (Advances in Business Marketing and Purchasing)"

Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? Managing Product Innovation (MPI) explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). MPI provides worthwhile answers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon:

Leverage interfirm relationships

Pay attention to products that can be co-created by interfirm networks

Think and act globally via personal contacts

Stay complex and be uncomfortable with success

Evaluate NPD performance using a life cycle perspective

Identify upstream as well as direct influences on NPD performance.

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	Business Software Product Management Managing Software Development from Idea to Product to Marketing to Sales Execenablers
	Economics/Finances Managing New Product Innovation Managing New Product InnovationPublisher: CRC \| ISBN: 0748408592 \| edition 1998 \| PDF \| 260 pages \| 3,8 mbNew product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and ...
	Economics/Finances Purchasing Performance: Measuring, Marketing And Selling the Purchasing Function Derek Roylance, "Purchasing Performance: Measuring, Marketing And Selling the Purchasing Function"Publisher: Gower Publishing Company \| ISBN: 0566086786 \| edition: 2006 \| PDF \| 175 Pages \| 1,5 MbIf the only measure of your organization's p ...
	Business/Investing Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing) Arch G. Woodside " Evaluating Marketing Actions and Outcomes, Volume 12 "JAI Press; 1 edition \| September 4, 2003 \| English \| 672 pages \| ISBN : 0762310464 \| PDF \| 4MBHardbound. What's really happening? For an organization this question con ...
	Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and P Arch G. Woodside " Evaluating Marketing Actions and Outcomes, Volume 12 "JAI Press; 1 edition \| September 4, 2003 \| English \| 672 pages \| ISBN : 0762310464 \| PDF \| 4MBHardbound. What's really happening? For an organization this ques ...
	Derek Roylance - Purchasing Performance: Measuring, Marketing And Selling the Purchasing Function Derek Roylance - Purchasing Performance: Measuring, Marketing And Selling the Purchasing FunctionPublisher: Gower Publishing Company \| 2006-06 \| ISBN: 0566086786 \| PDF \| 175 pages \| 1.09 MBIf the only measure of your organization's purchasi ...

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