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Magento 1.3 Sales Tactics Cookbook By William Rice

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.

This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.

After creating an online store with Magento, you will follow a defined series of steps to boost revenues on your site. By following straightforward instructions you can implement some proven e-commerce sales techniques. You will learn to customize the default Magento storefront so that it becomes your store and also learn about Magento’s directory structure and where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book you should have a basic, but complete working online store.

Solve real-world Magento sales problems with a collection of simple but effective recipes

* Build a professional Magento sales web site, with the help of easy-to-follow steps and ample screenshots, to solve real-world business needs and requirements

* Develop your web site by using your creativity and exploiting the sales techniques that suit your needs

* Provide visitors with attractive and innovative features to make your site sell

* Part of Packt’s Cookbook series: Each recipe is a carefully organized sequence of instructions to complete the task as efficiently as possible.

What you will learn from this book

* Install and upgrade Magento to get ready for development

* Get familiar with the architecture and internal structure of Magento to get the base system up and running

* Learn about the best modules available and what they can do for you out of the box

* Build a Shipping module for your Magento store to give users options for receiving their items once they have paid for them

* Create a payment method for Magento and the various aspects that go together to complete the payment process

* Speed up your module creation process using the Module Creator script

* Build a basic brand-management module for Magento to manage brands and display their details

* Integrate your favorite CMS into Magento including a walkthrough of integrating Wordpress into Magento

* Create, update, delete, and retrieve customer data from within Magento by implementing the customer API

* Integrate Magento data into your existing external web application or script using the Magento Core API

* Import/export files to retrieving information from and store it to external sources using Excel Spreadsheet or CSV data

Approach

This book contains recipes that define common problems and provide suggested solutions. This is not a book to read from cover-to-cover, it is a hands-on solutions book that takes a practical approach to recipes, providing code samples that can easily be extracted and modified to suit the needs of the reader. Each recipe is presented as a separate entity and prior reading of other recipes is not required. Chapters provide categorization of recipes and give an introduction to the subject area with reference to the recipes contained within.

Who this book is written for

If you are a Magento store owner or store designer who wants to boost sales, then this book is for you

About the Author

William Rice is a software training professional who lives, works, and plays in New York City. His indoor hobbies include writing books and spending way too much time reading sites like slashdot and 43folders. His outdoor hobbies include orienteering, rock climbing, and edible wild plants (a book on that is coming someday). William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons.

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