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Business/Investing Lawton Robert Burns - The Business of Healthcare Innovation

Posted on 2010-03-16




Name:Business/Investing Lawton Robert Burns - The Business of Healthcare Innovation
ASIN/ISBN:0521547687
Language:English
File size:5.35 Mb
Publish Date: 2005
ISBN: 0521547687
Pages: 398
File Type: PDF
File Size: 5.35 MB
Other Info: Cambridge University Press
   Business/Investing Lawton Robert Burns - The Business of Healthcare Innovation

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Lawton Robert Burns - The Business of Healthcare Innovation

Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.

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