Business/Investing Irving Rein, Philip Kotler - High Visibility: Transforming Your Personal and Professional Brand (0071456805)

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Irving Rein, Philip Kotler - High Visibility: Transforming Your Personal and Professional Brand

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to succeed in a competitive environment--and how personal and professional branding can benefit all high visibility aspirants!

This revised and updated edition features:

Ways to redefine your image, grow a business, promote a platform, and create new opportunities with personal and professional branding

Transformation techniques that can shape your personality and brand--updated to reflect the current marketplace

Ways to use new technologies and the Web to enhance your brand

New examples of personal brands from Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Warren Buffett

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post--This text refers to an out of print or unavailable edition of this title.

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

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