Business/Investing Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet (1841121703)

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Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet

This book is about - but not only about - Napster. The story of Napster is important in its own left, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business.

Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster.

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	Business/Investing Business 2010: Five Forces That Will Reshape Business -- And How to Make Them Work for You Business 2010Kiplinger Books \| 2001-03-15 \| ISBN: 0938721844 \| 360 pages \| PDF \| 1 MBFred Harmon clearly describes how global and societal trends will affect companies in the next decade.Enjoy this great book! Brought to you by SMIRK!!! No ...
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