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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

Posted on 2011-03-10




Name:International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
ASIN/ISBN:0230279546
Publish Date:(December 7, 2010)
Pages:538 pages
File size:1 Mb
Publish Date: (December 7, 2010)
ISBN: 0230279546
Pages: 538 pages
File Type: PDF
File Size: 1 MB
   International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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