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Business Intercultural Management

Posted on 2010-03-15




Name:Business Intercultural Management
ASIN/ISBN:0749435828
Language:English
File size:1.7 Mb
   Business Intercultural Management

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Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (e.g. different regional cultures) or "internal" (e.g. differences in company culture). With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners.

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