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Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
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Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Business/Investing Inspire!: Why Customers Come Back
Posted on 2010-03-16
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More Title: Inspire!: Why Customers Come Back “With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and–most important–usable.” Alan Spoon, Managing General Partner, Polaris Venture Partners “If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!” Paal Gisholt, President and CEO, SmartPak “Full of insightful ideas, this book is for those who like winning, who embrace innovation and who wish to transform how they lead. It is not for the defenders of the status quo.” Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System “INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times. Chiquita White, Section Head, Product Development, Procter & Gamble Make Your Customers Stick Like Glue! 8 Powerful Ways to Inspire Today’s Tough Customers to Stick in Tough Times Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he’s doing it again. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all…how to reinvigorate your company in the face of brutally tough and creative competition…how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. Reignite customer loyalty by! / Bringing authenticity to everything you do / Creating new products that reflect the best of what you really are / Delivering new value based on convenience, simplicity, and honesty / Nurturing your mystique / Choosing the left channel partners / Doing well by doing good
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